Audience

Mainstream audience

Be domestic, conformist, conventional, sentimental-favour for money family brands. The largest group. Common interests. 

Niche audience

Specialist product for a small group of people.

Psychographic profiling

Categorising an audience through their valises, attitudes and how they I’ve their lives. 

Geo-demographic

Where digital media products are popular. Location. 

Social grade 

Catergprising people from their social status. 




Comments

Post a Comment

Popular posts from this blog

Homework - exam question

Image
  Using a visualisation diagram comes with many advantages and disadvantages when planning a website. For the website myholidayplanner.com creating a visualisation diagram would be helpful because they show the layout of the products in a visual form, this makes them efficient because they can then be improved by the clients and the team working on the project to create the best outcome they could for their product.  However, visualisation diagrams may not be the most efficient method for certain teams of workers because they can be time consuming. An issue with the visualisation diagram being time consuming is that the deadline of the end of July being two months. Another outcome of the visualisation diagram being time consuming would be that it will  effect the quality of the other products that have been requested, including the promotional video.  On the other hand, an advantage of a visualisation diagram would be that the house style can be identified by the des...
Read more

Different pre-production documents and their elements

Mood boards- images, sample materials (physical), colours, simple text Mindmaps- text, subtitles, titles, images/diagrams, associations, keywords  Visualisation diagrams- drawings, annotation, colour, layout, fonts to be used, position and style of text  Scripts- stage directions, tone of voices, pitch of the voice, dialogue, actors involved, basic paragraph of what is happening in the scene, locations, how long the scene lasts for  Storyboards- images/ drawings, camera movements, time for each scene, keywords on the dialogue included, scene number  Sitemaps- directions of navigation, page names, titles, shapes  Production schedule- work flow, materials needed, timing the staff has, the task that need to be finished SWOT Analysis- text on what the projects strengths, weaknesses, opportunities and threats are, research  Call sheets- staff names, equipment needed, contact information  Asset log- information on where the assets are coming from and why the...
Read more